In any event - Hi!

I appreciate you checking out my projects or scrolling through them absentmindedly. Here, I’d like to share some words about the person behind the campaigns.

I work bilingually; I write, think, talk, and present in my mother tongue German and my stepmother tongue English. My studies in Literature and English set me up for a career in advertising, which started at Miami Ad School Berlin. After interning at TBWA New York and McCann Madrid, I eventually came back to Berlin which is where I am - and will be - based in the near future.

At the beginning of 2022, just short of 5 eventful years at BBDO Berlin, I decided to embark on an adventure in the startup world. As Creative Director for the Web3-company LimeWire I launched and grew the brand creatively. While I really appreciated this new and very different experience, I did miss the ad agency world. So, now I’m back agency-side as a Creative Director at Dentsu Creative Berlin.

My campaigns have been recognized at award shows, such as e.g. Cannes, D&AD, ADC, Clio, One Show, or New York Festival. One even became part of the permanent collection at the Museum of Modern Art.