Ford Mustang Mach-E | Watch Me | Campaign 2021

Electronic music, sophistication, future - most electric car ads follow this pattern. For the electric Ford Mustang, however, it didn’t feel like the right fit. We wanted to build on the Mustang spirit instead. The inherent attitude, nonchalance, confidence and swagger. The boldness to stare any impossibility in the eye and say: Watch Me.

And who better to deliver that spirit than Mr. James Brown?