WhatsApp | Message Privately | Campaign 2021

WhatsApp’s end-to-end encryption is the key to private messaging. It ensures that only you know what you send and receive. We created a 360 campaign for this feature, highlighting WhatsApp’s continued effort to provide privacy for its users.

Agency: BBDO Berlin & BBDO San Francisco

Creative Directors: Wolfgang Warzilek & Erick Barrios Hernandez

Art Director: Deepanjali Singh & Erin Conboy

Copywriters: Florestan Roesemann & Dara Kleyer

Director/Production: Courtney Hoffman /Lief